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One of the biggest keys to the ongoing success of any marketing campaign is to understand that it''s not perfect. Results can almost always be improved; but figuring out how to get those improvements Adam Jones Jersey , that''s done by testing.

Too many marketing efforts have gone down the tubes because marketers "went with their gut" on a campaign, believing they knew best what the customer would want. Remember that "New & Improved" ... sometimes isn''t.

In truth, it is your customers that will tell you what''s working and what''s not; you simply have to give them a chance, through logical, controlled testing programs.

You can test practically anything. Price points; merchandise mix; website design; advertising message; and so on. All the elements that go into a buying decision can and should be tested.

Here are some key guidelines to effective marketing testing:

*Test against a control. You learned back in science class that you''ve got to have a standard that your test runs against Cal Ripken Jersey , to see if you''re actually making any improvements. Your "control" is your current product, or sales copy, or whatever. Your current performance is the baseline you want to test against. Run your test against your control, head-to-head, at the same time.

*Test the big stuff. As a general rule Brooks Robinson Jersey , you want to invest the time, energy and money into testing the things that can make a big difference. Example: Rather than testing a change in the color scheme of your website, test a complete redesign.

*Test the right stuff. The right stuff to test is stuff that''s scalable if it works - meaning, it could be rolled out and become your control. Example: If you tested offering a specific item as a premium, you''d want to be sure that item was available on an ongoing basis Baltimore Orioles Hats , should the test work.

*Test one thing at a time. Another lesson you learned in science. Limit your variables, or you won''t know what made a difference. Example: Don''t test a redesign of your website AND a premium offer at the same time. If results improve, you won''t know which made the difference.

*Tracking is the key. Be sure you''ve got a solid tracking process in place, so you can correctly analyze your test results.

*Test continuously. All tests should have a specific start and stop date - but you should never stop testing. Once one test is complete and you''ve analyzed the data, start testing something else.

Remember Baltimore Orioles T-Shirts , no matter how well you''re doing, you can almost always do better. So test your way to even greater success!

(iamsbm)
Best Things to Do on a Goa holiday
Posted On : Aug-12-2010 | seen (179) times | Article Word Count : 477 |
Trip to Goa is not only about Goa beaches but also about sightseeing, shopping, water sports, night life Baltimore Orioles Hoodie , local cuisines, wildlife sanctuary and Ayurvedic therapy. Book a Goa tour package to experience all this and more. Goa 130 Km long stretch of coastline makes it a beach-lovers paradise. With endless expanses of palm-fringed sands, these beaches of Goa are a perfect place for sunbathing, reading, swimming and relaxing. However Customized Baltimore Orioles Jersey , Goa is not only about beaches. There are a lot more things to see and do on a Goa tour. And if you are on a honeymoon tour to Goa, be prepared to get carried away by its pleasant surprises.
When you are in Goa, here are a few things that you must not miss out.
Adventure sports in Goa
If you are fun loving and want to take part in active pursuits, the numerous water sports offered at Goa beaches are best for you. You can engage in sailing, waterskiing Cheap Baltimore Orioles Jerseys , wind surfing, parasailing, banana rides, canoeing and scuba diving with your family & friends at the various beach resorts in Goa. Some of the luxury resorts located at Goa beaches even have their own 9-hole golf courses, cycling and horse-riding arena where you can enjoy during your family holidays as well as a corporate Goa tours.
Wildlife Tours in Goa
You must also visit one of the many exotic wildlife sanctuaries when you are in Goa. Most of these sanctuaries are located in the extensive forests Eddie Murray Orioles Jersey , swamps and wetlands of the region which will give you a good opportunity to spot a variety of animals like crocodiles, monkeys, bison and snakes. Here, nature lovers will also find an extensive bird population. The best thing about wildlife sanctuaries in Goa is that they give you an opportunity to enjoy an elephant ride through the jungles.
Sightseeing in Goa
Since Goa has rich & diverse historical past, you should visit some of its grand architectural buildings. There are many impressive churches which date back to the Portuguese rule that must also be visited. And since Goa is home to numerous museums Jim Palmer Orioles Jersey , take a tour of Goa to see its historical exhibits.
Shopping in Goa
Visit one of Goa main attractions i.e. the weekly flea market at Anjuna. Here you can browse for local Goanese handicrafts and souvenirs. Mapusa market is another place where you can shop for local crafts, art pieces, spice. Cheap Jerseys Cheap Jerseys Online Cheap Jerseys From China Cheap Jerseys From China Cheap Jerseys Cheap Jerseys Discount Cheap Jerseys Online Cheap Jerseys China Wholesale Cheap MLB Jerseys Wholesale Wholesale College Jerseys