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Get More Sales With Your Sales Messages Marketing Articles | October 31, 2002
Get More Sales With Your Sales ... 2002 Bob LeducYou can get more sales with your sales messages by making sure they always include the ... 7 key ... A ... Headline


Get More Sales With Your Sales Messages
Copyright 2002 Bob Leduc

You can get more sales with your sales messages by making
sure they always include the following 7 key features.

1. A Captivating Headline

Always include a captivating headline at the top of your
sales letters and web pages. An enticing headline captures
your reader's attention and compels them to read more of
your message.

The most effective headline is a short dramatic statement
promising a benefit. For example Cheap Air Max Uptempo 2020 Australia , "Easy Way to Double Your
Sales".

2. Believable Claims

If the actual results you can produce for your customers
sound too good to be true, they will assume it is not true
and they will not buy. Understate any claims that sound
exaggerated even if they are true.

3. Authentic Testimonials

Testimonials from satisfied customers prove you lived up to
your promises in the past. They overcome your prospective
customer's skepticism and replace it with confidence in you
and the claims you make.

Develop the habit of asking your customers and clients for
testimonials. Then use them in all your marketing efforts.
Get permission from your customers to include their real
names and addresses with their testimonials. Testimonials
from real people are believable. Anonymous testimonials are
not.

4. A Motivating Offer

Your offer is the only reason people respond to your
advertising. They want the "deal" you are promoting (free
information, special price Cheap Air Max TN 2020 Australia , free bonus with order, etc.).
Include an enticing offer in every sales message. A strong
offer will maximize the number of responses you get.

5. A Risk-Free Transaction

Do you know the major reason why people often hesitate to
buy something - even if they want or need it? They do not
want to risk getting something different than they expect.

Eliminate this risk by guaranteeing your customer's
satisfaction. If you sell products, offer a liberal money
back guarantee. If you provide a service Cheap Air Max Tailwind 2020 Australia , offer to continue
working without additional charge until your customer is
satisfied with the results. Make the transaction risk-free
for your customers and you will get more sales.

6. A Magnetic "P.S."

Most prospects glance at the beginning of your web page or
sales letter then jump to the end before reading anything in
between. Take advantage of this and put something at the end
of your message to stimulate their interest. Create it like
a second headline - but in the form of a "P.S."

For example, emphasize your offer, highlight a deadline or
dramatize a significant benefit. An effective P.S.
reinforces the attention you captured with your headline.
Together they motivate prospects to read your entire
message.

7. A Compelling Reason To Buy Now

People tend to procrastinate after they decide to buy
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